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The Nouvelle-Aquitaine Food Agency

An Agency for the quality
and promotion of agri-food
and agricultural products
from Nouvelle-Aquitaine

We create value for our territory’s producers and industries :

  • By pursuing a regional strategy aimed at quality and innovation, in tune with economic, environmental and societal issues,
  • By communicating to promote Nouvelle-Aquitaine’s products, on the local, national and international level,
  • By supporting the development of regional economic players,

Meet the members of the General Assembly, Board of Directors and General Management

Download the presentation of AANA

See the 2019 annual report (download PDF).

AANA’s missions

AANA
Quality and territories
AANA
Communication
AANA
Support to businesses
AANA
Partnership and prospective
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Quality and territories

Missions
Expertise
Contact
  • Guide producers and industries towards the most suitable quality strategies to contribute to structuring the region’s quality policy

 

  • Increase their economic competitiveness while placing the territorial identity at the heart of the project
  • SIQO (Quality and Origin) : application for recognition, specifications
  • Industry Diagnosis : structuring, development
  • Labelling : training, regulations
  • Collective brands : charter and specifications
  • Taste : sensory descriptors, evaluation grids
  • Environment : agroecology, eco-design
  • Regulatory watch, hygiene guidance and traceability
Brigitte Bonnet
Quality and territories
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Communication

Missions
Expertise
Contact
  • Enhance our territory’s agri-food and agricultural products
  • Support industries in their communication strategy
  • Organise meet-and-greets between producers and consumers
  • Award the excellence of local know-how
  • Educate the palate now and in the future
  • Communication plan
  • Communication strategy
  • Digital Communication
  • Media and press relations
  • Tradeshows and events
    • Logistics and technical support
    • Communication tools
    • Demonstrations and tastings
  • Organisation of the Nouvelle-Aquitaine “Concours Saveurs” competitionEducational initiatives on taste : children & youth training
  • Training : photos, social media, videos
Julien Toueille
Deputy Managing Director in charge of communication
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Supporting businesses

Missions
Expertise
Contact
  • Contribute to developing the sales and market opportunities of Nouvelle-Aquitaine’s agri-food companies and producers
  • Raise the profile of our products and know-how in France and abroad
  • Create innovative sales models on Asian markets
  • Represent Nouvelle-Aquitaine in France and abroad
  • Help companies with export regulations
  • Organisation of get-togethers – events – BtoB or BtoC turnkey tradeshows
  • Logistics support to facilitate travel, management of regional consolidation of samples, etc.
  • Training courses – Information
  • Communication – Promotion
  • Events
  • Market entry : concept stores for Maisons Sud Ouest France in China and So France in Singapore
  • Export regulations : regulatory watch, recommendations, audit, labelling
Marie-Françoise Goulinat
France and Export Companies - Department Manager
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Partnership and prospective

Missions
Expertise
Contact
  • Facilitate the emergence of collaborative projects

 

  • Assist in raising EU funds (Erasmus, Interreg, Enjoy, Cosme, etc.)

 

  • And finding partners (Universities, Clusters, business clubs, cooperatives, industries, etc.)
  • Needs identification : brainstorm, generate new ideas
  • Project development and drafting
  • Fundraising
  • Project steering and follow-up support
Agnès Soulard
Partnership and prospective
FOR YOUR HEALTH, PRACTICE REGULAR PHYSICAL ACTIVITY. www.mangerbouger.fr