Most farms are found in the very birthplace of the industry, in the outskirts of Chalais. The product is sold in butcher’s, supermarkets and producer’s shops (list available from the Association).
The first written records relating to Chalais Veal production date back to the end of the 19th century. In the first half of the 20th century, Chalais Veal production developed thanks to the veal market held every two weeks days in Chalais. In 1967, following the commercial success of Chalais Veal, a cooperative of producers was established. Anchored in local heritage, the production and quality of Chalais Veal have endured to the present day.
In 2004, Chalais Veal producers wanted to go one step further and increase the value of their product by implementing ‘Poitou-Charentes Endorsed’ specifications. This is the guarantee that the calf was born and raised near Chalais and slaughtered in the Chalais abattoir. Farming methods contribute to the taste quality of Chalais Veal which is characterised by its tender, white meat. The veal originates from beef or mixed breeds, fed on whole milk suckled from the udder. They are selected based on criteria relating to meat colour, physical composition and fattening.
Farmers are currently working to obtain PDO for the Chalais Veal sector.
Watch the Chalais Veal video by clicking here!