In Region, (supermarkets or butcher’s).
Since 2002, the group of operators in this industry (farming associations, producer associations, slaughtermen…) have implemented a ‘Poitou-Charentes Endorsed’ quality approach. This approach provides 100% local beef from animals that are born, raised and slaughtered in Poitou-Charentes. These animals are either beef cattle or have beef cattle parents (Parthenaise, Charolais, Limousine, Blonde d’Aquitaine, Rouge des Prés, Salers, …).
Calves are raised on mother’s milk (for at least 4 months). Mothers graze for at least 5 months of the year and are fed non-GMO grain. The physical composition of the cows’ bodies and maturation of their meat for at least 7 days are essential specifications which help to offer consumers the highest quality beef possible.